Nespresso x Macy's: an influencer meet and greet with 300 branded prints and 110 phone numbers in 2 hours
To launch a new product at Macy's NorthPark in Dallas, Nespresso hosted an influencer meet and greet led by Raven Gates and Stephanie Trantham. A SnapBox brand activation photo booth, branded for Nespresso and Macy's, gave fans a reason to stop, pose and share the moment.
The Vision
Nespresso partnered with Macy's to introduce a new product to Dallas shoppers at Macy's NorthPark, and brought in influencers Raven Gates, who has a big following, and Stephanie Trantham to draw a crowd.
Shoppers engaging with the brand in person, not walking past a display. A reason to stop, meet the influencers, and carry the Nespresso and Macy's names onto social media.
Set up our open air photo booth in front of a Nespresso x Macy's branded backdrop for two hours, with a branded booth LED and start screen. Fans pose with Raven and Stephanie and walk away with a print on a custom Nespresso x Macy's template in seconds.
Put both brands on every photo, get those photos shared on social, and capture contact info from new fans of the brand.
Why it works for brands, retailers and planners
Any brand launching a product in a store or mall can run the same play. Influencers bring the crowd, the booth gives them a reason to stop and pose, every print and share carries the brand, and a dedicated sharing station keeps the line moving while it captures contact info.
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The Experience
We set up our open air photo booth in front of a Nespresso x Macy's branded backdrop, with the booth LED branded to match.
Every session started on a branded start screen, and every print came out on a custom Nespresso x Macy's template.
Fans posed with Raven Gates and Stephanie Trantham and walked away with prints in seconds.
A dedicated sharing station next to the booth kept the line moving. Fans sent their photos to their phones and shared them on social, which is how Nespresso captured their contact info.
From design to print
The custom template
The print guests took homeMoments from the night
