Case Studies / Brand Activations

Brand ActivationCosm Dallas · Dallas, TXAugust 2026

Cosm Dallas: fans posed with racer Enzo Fittipaldi on 300+ signed trading cards

For its Indy 250 fan night, Cosm Dallas brought INDY NXT driver Enzo Fittipaldi into the SnapBox trading card photo booth. Fans posed right next to him on a race track background, and he signed the custom trading card they took home.

Fan posing with INDY NXT driver Enzo Fittipaldi in front of a race track background at Cosm Dallas

500+

Guests served

300+

Trading cards printed

185

Phone numbers captured

Emails captured

The Vision

Cosm Dallas fan nights are built to make fans feel like they're part of the action. For the Indy 250, Cosm brought in a real racer: INDY NXT driver Enzo Fittipaldi of HMD Motorsports, grandson of two-time Formula 1 world champion and two-time Indianapolis 500 winner Emerson Fittipaldi.

What Cosm wanted

A meet and greet fans would remember and keep. Not a quick selfie that gets lost in a camera roll, but something with the Cosm name on it that fans would take home and show off.

The plan

Put Enzo inside the SnapBox trading card photo booth for four hours. Every fan poses next to him on a Cosm branded race track background, gets a custom driver profile trading card printed and cased on the spot, and Enzo signs it.

The goal

Turn a driver appearance into a branded keepsake in hundreds of fans' hands, and capture fan contact info so Cosm can invite race fans back to future fan nights.

Why it works for teams, venues and planners

Any team, venue or brand bringing in an athlete, driver or celebrity can run the same play. The trading card booth turns the meet and greet line into a branded collectible for every fan, a dedicated sharing station keeps the line moving, and the organizer walks away with the contact info.

Cosm Dallas

Trading Card Booth

4 hours

Enzo Fittipaldi (INDY NXT)

Drop reel here
(vertical 9:16 MP4)

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Fan posing with INDY NXT driver Enzo Fittipaldi at the trading card photo booth at Cosm Dallas

The Experience

Each fan posed next to Enzo in front of a race track virtual background with Cosm branding.

Their photo became a custom Cosm trading card styled like a driver profile, printed and sealed in a hard case on site.

Enzo signed every card on the spot.

A branded start screen and a dedicated sharing station kept the line moving. Fans sent their cards to their phones, which is how Cosm captured their contact info.

From design to print

The custom template

Printed Enzo Fittipaldi trading card sealed in its collector's case from Cosm Dallas

The print guests took home

Moments from the night

Young fan in a racing suit posing with INDY NXT driver Enzo Fittipaldi at Cosm Dallas

Family posing with Enzo Fittipaldi at the SnapBox trading card booth at Cosm Dallas

Fan holding a checkered flag next to Enzo Fittipaldi at the Cosm Indy 250 fan night

Race fan posing with INDY NXT driver Enzo Fittipaldi on the race track background

Smiling fan posing with Enzo Fittipaldi at the Cosm Dallas trading card photo booth

Fan giving a thumbs up with Enzo Fittipaldi at the Cosm Indy 250 fan night

The Impact

More than 500 fans came through in four hours. 300+ walked away with a trading card of themselves posing with a real race car driver, signed by him. Cosm also collected 185 phone numbers and 70 emails from race fans to invite back to future fan nights.

★★★★★

"I feel like I'm on the track."

Enzo Fittipaldi, INDY NXT driver, HMD Motorsports

Experiences used at this event

Trading Cards

Planning something like this?

Tell us about your event and we’ll put together a custom proposal for your photo booth rental in Dallas.

Or call or text (469) 515-7555