Little Caesars: 400 branded prints and 140 new customer phone numbers in 2 hours
Little Caesars celebrated the grand opening of its Lavon, Texas store with a SnapBox brand activation photo booth that gave guests branded prints and gave the store a list of new local customers.
The Vision
A grand opening is a store's first impression on its neighborhood. Little Caesars wanted a reason for the Lavon community to stop by, stay a while and leave with something that carried the brand home.
A crowd on opening day and the Little Caesars brand in guests' hands, not just a quick visit that's forgotten by dinner.
A DSLR photo booth in front of a branded Little Caesars backdrop for two hours, with a branded start screen, a custom print template and a dedicated sharing station.
Send guests home with branded prints and build a list of local customers to reach after opening day.
Why it works for teams, venues and planners
Any store opening, venue launch or brand event can run the same play. Guests get a branded print to take home, a dedicated sharing station keeps the line moving, and the organizer walks away with the contact info.
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The Experience
We set up our DSLR photo booth in front of a branded Little Caesars backdrop.
Every session started on a branded start screen, and every print came out on a custom template in Little Caesars colors and branding.
Guests posed alone, with family or in groups and walked away with a printed photo in seconds.
A dedicated sharing station kept the line moving. Guests sent their photos to their phones, which is how Little Caesars captured their contact info.
From design to print
The custom template
The print guests took homeMoments from the day
Planning a grand opening?
A few things that made this one work, and that work for any store opening in Dallas-Fort Worth.
Put the booth where people can see it
Set it up near the entrance or out front, so the booth itself draws people in from the parking lot and the street.
Brand every touchpoint
A branded backdrop, start screen and print template mean every photo carries your name home and onto guests' phones.
Turn opening day into a customer list
A dedicated sharing station lets guests send photos to their phones, which captures phone numbers and emails without slowing the line.
Run it during your busiest hours
Book the booth for the stretch around the ribbon cutting and opening rush, when the most new customers are on site.